Keys to Succession

Despite so much emphasis on social media in business, formal channels for announcing important news are no less important. In a company, when an important figure decides to step down, is removed, passes away, or moves on to another company, an important public relations function called succession planning is called into action. Succession planning is a process for identifying and developing internal or external people with the potential to fill key business leadership positions in the company. Today, social media plays a part in announcing a succession, and here is a list of some pros and cons:

Pros

  • Facebook announcements serve as a personal way to reach your public. 
  • Allows for conversation and reassurance during the change in leadership on the company profile page.
  • Offers insight to public opinion and concerns about the change and allows the company to address them in a personal way via Twitter or Facebook, like how Twitter CEO Evan Williams revealed that he asked Twitter COO Dick Costolo to step in as the company’s CEO on the Twitter blog.
  • Allows the old or new CEO to include a personal message that is quick and to the point and shows up in the newsfeed of every follower.

Cons

  • If news comes out prematurely on Twitter or Facebook, it could announce false information that could damage the company reputation, like the premature announcement of Jim Boeheim’s retirement via Twitter.
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  • Tweets might not offer as much or sufficient information to satisfy stakeholders about the succession.
  • If a company only announces the succession over social media, it could appear unplanned, oversimplified, or irresponsible.

Overall, a succession should be communicated through social media in order to reach a more broad company following and create a more personal touch. However, if the exiting leader is leaving on a bitter note or was removed unwillingly, it would be wise not to include a message from him or her, and instead include a message from only the new leader. Also, social media can be a valuable tool in announcing a succession, but it should by no means be the first or the only method. In addition to social media, a more formal, descriptive and explanatory message should be issued that can explain the new company dynamic that is more than 140 characters.

Want to know more? Check out @SuccessionToday for more advice.

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Princeples of Success: Matt Prince of the Walt Disney Company on Personal Branding

“You have the rest of your life to work. Postpone growing up as long as you can” – Matt Prince, Social Media Manager of the Walt Disney Company

Being a member of Syracuse University’s W. P. Ehling Chapter of PRSSA has its perks, and sharing free Jimmy John’s while chatting with the social media manager of Disney Matt Prince on a [rare] sunny afternoon in Syracuse, NY is certainly one of them.

Prince came to town all the way from Southern California to share his knowledge about personal branding and gave some insight about the “Princeples” of brand management. Named one of the Top 40 Professionals Under 40 by OC Metro Magazine in 2011, Prince has certainly earned his crown, and did so all before the age of 26. Whether it is founding his own creative agency, launching two successful blogs read in over 100 countries, leading the communications department for one of the most influential business organizations in California, or serving as an executive speech writer for one of the most famous brands in the world, Prince is dedicated to maintaining a favorable work-life balance, and “working smarter” instead of overworking himself and burning out too quickly.

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Here’s what Mr. Prince had to say:

about success: “The definition of success changes as you get older. The jobs you will have in 5 years don’t exist yet.”

about life: Travel and see the world and maintain a good work-life balance.

about personal branding: Be consistent! There is only one you.

about working smarter: Be strategic. Use apps to help manage your busy schedule like Tweetbot, Tempo, and Pocket.

about Klout: It hasn’t hit its full potential yet, but use it as a personal gauge of your social media influence.

about mentorship: “Find a few different people you can learn from and follow them around like a dog, soaking up all the information you can. It’s very valuable to have a mentor, then give back to others.”

about blogs: Having a blog is valuable if it is done well! 
Find a topic that interests you and go with it. 
Experience writing about what you love makes it easier to write about the things you don’t
. Personal blogs are also great to showcase your writing.

about internships: Get experience in different sectors. 
Learn from all of it, and it will help you realize your interests and what you want to do for the rest of your life. You may be young, but age is just a number. It has no effect on your maturity or your experiences.

about your résumé: “I look for quality writing and overachievers. Tailor your résumé for your audience. You should have 10 different résumés for 10 different jobs. Include the words from the job description in your résumé because I am the one that wrote it. Go in-depth about what you did in your internships. It all depends on how you package your experiences.”

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Special thanks to Matt Prince and SU PRSSA!

Pin of the Week: Blogging Tips and Advice

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So we know that Pinterest is great for finding yummy recipes, new workout routines, unique fashion inspiration and DIY projects galore, but did you ever consider using it to find tips about blogging? Well, check out “Inspire Me Heather” for a collection of links to great tips and advice about how to improve your blog.

If you already have a blog, use these tips to grow your following and improve your reach. If not, it’s really easy to set one up and consult these articles if you’re struggling to get started. Blogs are a great way to share your thoughts and opinions and compile information about a topic that interests YOU and maybe even a few other people online. Happy blogging!

Hungry? Check out SYRA-JUICE

Getting bored of eating the same thing at Jimmy John’s and Chipotle all the time? Looking for someplace new to try? Check out Syra-Juice, tucked neatly next to Subway inside the Marshall Square Mall! You’ve probably walked by it a hundred times, but if you’re looking for something new to spice up your life definitely stop in.

Syra-Juice is best known for its salads and wraps and is totally vegan friendly! Fan favorites include the Cheeky Monkey Chicken Wrap with hot tomato oil and the Cobb salads. The balsamic dressing is to die for and the smoothies are unreal. If you’re not that hungry, you can still get a few rolls of bread with a side of the tomato oil which makes for the perfect in-between class snack.

The atmosphere is fun and funky, with a bright menu board, where everything looks delicious. There are huge coolers of old-fashioned drinks and samples of the tomato oil and other Syra-Juice products. The prices are good for the portions you get and the flavorful dishes will turn you into a loyal patron after one visit.

So next time you’re walking Marshall Street looking for some place to grab lunch, give Syra-Juice a try and you will not be disappointed!

HOURS: 7:30 a.m. to 6 p.m. Monday to Thursday ; 7:30 a.m. to 5 p.m. Friday; 11 a.m. to 4 p.m. Saturday. Closed Sunday.