Richard Branson, the CEO of Virgin Companies made his success by being assertive, sharing his ideas, and ultimately putting them into action. Branson keeps his own personal blog on the Virgin website and updates it twice a day almost daily. His most recent posts include announcing the sweepstakes winners of #DontForgetYourValentine, sharing inspirational stories for “romantics everywhere”, remembering the Bounty, and even highlighting certain stories from Necker Meets Oxford, one of Virgin Unite’s leadership gatherings focused on uniting some of the world’s most promising entrepreneurs to collaborate on “Solutions for the Future of People and Planet” where this year’s focus included the challenge of feeding a planet of 10 billion people by 2050.
While it’s exciting to read about events related to the Virgin Companies from the perspective of the CEO, other communications on the company website also highlight:
- Job offers
- Live Tweets and links to other social channels
- Featured Virgin companies
- Links to submit original ideas
The content on the website is broken down into multiple layers with a flashy layout and easy-to-use design. Something unique about the Virgin page is that almost every one of those layers includes some type of blogging option, whether it is from an internal source or a way to incorporate social media users, other artists, and even aspiring entrepreneurs into the mix. The Virgin Company in general seems to have a very high dependence and appreciation for shared content, which is one of the reasons it is so successful- consumers feel welcome and like their ideas count while they join in on the fun.
Should a CEO have a personal blog?
- Improves transparency and relatability
- Still most likely edited by a PR person
- Branson asks questions, gets people involved
- More personal, like talking to a friend or peer
- Interesting and easy to follow
- CEO might post unedited things
- If uninteresting or offensive, it’s bad for company image
- Could distract from the company message
- Potential for personal attacks about company
- Difficult to maintain with busy schedule
Personally, I would like to see a CEO blog for his or her company on the website. It’s like getting a pep talk from the team captain, and allows you to have a bit more of a personal connection to someone in the company, giving you a clear outlet to respond to with either praise or complaints.
What do you think?