Throughout PRL 215, we have been talking about how important it is to maintain good relationships with your public, especially through social media. For example, tweeting back at someone, following someone back, or favoriting tweets that someone sends pertaining to your brand. I have tweeted at some of my favorite brands, and have even been lucky to get a few responses! It only takes a second to respond to a tweet, and I appreciate these brands so much more and it means a lot.
Total Sorority Move
As a public relations practitioner with so much emphasis on social media these days, having a competitive advantage of a strong, consistent social media presence puts certain companies above others.